Imagine for a moment the under-served population of fans of both Mickey Mouse (TM) and the Teletubbies (TM). When choosing her wardrobe and accessories, today’s fan of these cultural icons would forever be forced to choose between Mickey Mouse or Teletubby for a given item, always having to weigh one above the other in her fashion choices. Imagine the horror.
Well, not anymore. Women in the free state of the People’s Republic of China now have more choice than ever. Just today, I saw a woman on the subway proudly displaying her love for her respective “licenced” characters by sporting a purse with a large, jovial Mickey Mouse against a white background dancing purple Teletubbies. The joy! (My eyes are tearing up as I write this.)
Without the restriction of corporate licenses, the fashion and accessory manufacturers in China (truly gods in their fields) are able to create goods for even the smallest niches of the market, including our Mickey Mouse-loving / Teletubby-infatuated subway rider. The free market thrives here, and it is truly wonderful thing.